Letter-Mark Based Logo Design

Comparable to a Text-Based design, a Letter-Mark Based Logo Design is entirely typographic mark, typically concerning initials or abbreviations. Monograms and anagrams are Letter-mark Based design. The illustration of the letters fundamentally becomes a symbol of the business.

Prefer a Letter-mark Based design when:

• Your initials interpret graphically better than your genuine name.
• You need to link subsidiaries to the parent and can't easily use the name.
• You can afford to teach the public what the Letter-mark means.